The year is 2024, and the world of web development is buzzing with new trends. Some of these trends promise to revolutionize the way we build and interact with websites, while others could potentially harm your website's traffic

Poor User Interactivity: High First Input Delay (FID)

First Input Delay (FID) measures the time it takes from when a user interacts with your page (clicking a button, following a link, or triggering a JavaScript-powered action) until the browser starts processing that action. Ideally, FID should be less than 100 ms for an optimal user experience. However, many sites have high FID values, negatively impacting user engagement and, consequently, website traffic.

Fix: Optimize your website's performance to reduce FID. This could involve minimizing JavaScript execution, optimizing CSS delivery, or leveraging caching strategies. Additionally, ensure your server responds quickly to requests, as slow server responses contribute to high FID values.

Over-reliance on Progressive Web Apps (PWAs)

PWAs are web applications designed to mimic native apps, offering a seamless user experience across devices. However, relying solely on PWAs can limit accessibility for users who prefer or need to use desktop browsers. This could potentially alienate a portion of your audience, leading to lower traffic.

Fix: Maintain compatibility with both desktop and mobile browsers. You can achieve this by developing separate versions of your website for different devices or implementing responsive design principles.

Neglecting Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML are revolutionizing web performance, optimizing it by predicting user behavior and delivering personalized experiences. However, neglecting these technologies can lead to generic, impersonal user experiences, potentially discouraging users from revisiting your site.

Fix: Integrate AI and ML into your website to personalize user experiences. This could involve using machine learning algorithms to recommend products based on user behavior or using AI chatbots for customer service.

Ignoring Unnatural or Low-Quality Links

High-quality, relevant links are vital for SEO. However, if your website contains unnatural or low-quality links, it could lead to a poor user experience and damage your website's reputation, resulting in lower traffic.

Fix: Regularly audit your website's link profile. Identify and disavow toxic or irrelevant links using tools like Google Search Console. This will improve your website's overall link profile and boost its ranking.

Neglecting Mobile Responsiveness

With the increasing use of mobile devices for browsing, ignoring mobile responsiveness can result in a poor user experience and higher bounce rates, potentially affecting your website traffic.

Fix: Ensure your website is fully responsive. This means it should display correctly on all device types, including desktops, tablets, and smartphones. Tools like Google's Mobile-Friendly Test can help you check if your website is mobile-friendly.

In conclusion, while some coding trends can enhance the user experience and drive traffic, others can detract from it. By understanding these trends and taking corrective action, you can ensure your website remains user-friendly and attractive to visitors.